KFC has started a service-oriented ad campaign to fill potholes in cities around the country, in exchange for being allowed to spray their logo on the filled in hole in chalk. While I’ll certainly admit to the comedic value of watching an old white guy dressed like a plantation owner working along the side of the road, I’m thinking I could have come up with some public service campaigns that really would have connected with the man in street.
First, stop selling fried chicken. That crap is horrible for you. Let’s see… KFC… KFC… how about “Kentucky Filleted Catfish?” Grilled or blackened, salads and sandwiches, corn fed away from toxic pesticidal runoff… it’s a recipe for success, and shows the people you care about their health as much as their money. (Which I do not get from the pothole thing.)
Second, let’s lose Colonel Slave-owner. I know he’s a beloved corporate icon and all that crap, but I also know that Yum Brands (KFC’s parent company) would sell him for a milkshake and a handjob if they thought it would make them more money. It’s bad enough that KFC targets black neighborhoods for their store locations to peddle their arterial corks in chicken’s skin, why rub it in people’s noses?
Finally, dump the new catch-phrase, “Life Tastes Better With KFC.” It doesn’t. Life tastes like disinfectant, hospital gowns, and coronary bypass surgery with KFC. I suggest the more to the point ditty, “Give me your money, I’m here to kill you.” At least it’s honest.