I’ve started using the elliptical in the mornings before breakfast in an attempt to begin shedding a few pounds. (For wildly radical definitions of the word “few.”) I’m starting with ten minutes a day, and gradually increasing, then adding in some more exercises. Anyway, the first day I flipped on the TV while I pedaled and Good Morning America was on. Since the whole experience was timed and I had a running clock right in front of me I compared commercial time to non-commercial time during my exercise.
For the ten minutes I was going, there were eight minutes and twenty seconds of commercials, leaving one minute forty seconds of Good Morning America. (I saw a segment called Recessionista Fashion, telling women what styles were going to be hot during the economic catastrophe.) 1-800-ASK-DAVE was on air two minutes and fifteen seconds during the same period.
The next day was a little better, with two minutes and twenty five seconds of Good Morning America during my ten minute, 1.7 mile trip. After that I switched to FOX and watched a little bit of Daredevil, and the ratio was almost exactly reversed. Guess it just cost less to air. It was certainly more interesting.